By Karen Gibbs

Yes, its trite and overused, but the old saying; its not what you know but who you know has staying power because it is true. And truer words could not be spoken when looking for a job right now.

With layoffs dominating the daily headlines, and the current economic slowdown ensnaring a broad swath of industries, job search and retention is front and center for everyone from college graduates to mid-level managers vulnerable to corporate cost- cutting measures

These trying times call for creative measures. For those currently employed, kiss up to the boss in an effort to keep your job: work overtime if possible. Explore options to generate more income take on a part-time job, if possible. If youre telecommuting, you might want to up your visibility. In an economic downturn, those that are out-of-sight are out-of-mind and often out of a job.

Vacations are in peril as workers fret over the same job-security issues that plague those telecommuting its easier for management to fire those with which they have little contact. If you must take time off from work, leave information on how you can be reached with someone. Maintain contact while away, either by e-mail or by phoning in. It wont guarantee youll keep your job, but it may factor into the decision of who gets the pink slip.

Those looking for a job, however, face a vastly different landscape. Only 20% of available jobs are advertised via help wanted ads. Most companies can fill open positions internally and more cheaply than bringing in someone new. Companies also encourage employee referrals which, according to a 2007 annual survey by CareerXroads, account for 34% of new hires. The days of walking in and getting hired are all but over except for the most gifted and technically skilled.

Now more than ever, to compete with a diverse, global workforce, networking is crucial to finding a job. Im not talking about the Friday after-work happy hour set, although that has its advantages. No, Im talking about the kind of networking that can help you make meaningful connections, cultivate relationship, grow professionally and explore career options. Its a matter of getting your name and talent recognized on a worldwide level.

As with everything, you must have a strategic plan. What are you trying to accomplish? What is your goal? Once youve done your research, its time to get out and about. Spread the word to friends and family, neighbors, and acquaintances. Once youve voiced your intent, follow through with actions.

Attend professional and trade association meetings. Often you can find a list of networking events in your local newspaper or at your local Chamber of Commerce. Make good use of your business cards and collect cards as well. Send a thank-you note (either by snail mail or e-mail) and follow-up promptly to requests for more information.

Volunteer. Youd be surprised at the number of movers and shakers that devote time to charitable organizations. Interacting with them while volunteering gives you a wonderful chance to sell yourself and your talents. Have a pitch ready that tells the world who you are, what you do and what you want to do.

Use the internet to spread the word. Attach your resume and include such elements as links, photos, and testimonials. Have you received any press coverage? Dont assume everyone has seen it and dont be afraid to toot your own horn. No one will know how great you are if you dont tell them, but be careful not to lie. Once your credibility is damaged, everything you say from that point on is suspect.

Keep your goal in mind. Using the internet for a job search is different than using the network to form a social circle. Many prospective employers look at social networking sites of applicants. Keep in mind what may be appropriate content for your friends may be inappropriate for your boss.

And finally, networking is a two-way street. People get tired of hearing from someone only when that someone needs something. Sharing is the key to successful networking. Share your knowledge and information with others without prompting. Pass along job contacts and opportunities to contacts that fit the job description. With a positive attitude and a solid networking community, you will find the job you want.

www.thegibbsperspective.com

Karen Gibbs, a frequent panelist and commentator, was formerly co-anchor of Wall ?$treet Week with FORTUNE.

© 2008 The Gibbs Perspective, LLC

Click here to view previous entry "The Power Of Diversity".

Karen Gibbs, a frequent panelist and commentator, was formerly co-anchor of Wall
$treet Week with FORTUNE.

 
  © 2007 The Gibbs Perspective, LLC